Deepika Padukone says she is intentionally moving away from high-budget, high-pressure film projects that no longer align with her values or artistic instincts.

In an interview with Harper’s Bazaar, the actor explained that conventional markers of success—blockbuster earnings and commercial dominance—no longer motivate her.
The star, who has been vocal about fair working hours and equal pay in the film industry, said her priorities have shifted. “It’s not about doing Rs 100-crore films, or even Rs 500–600 crore ones. That’s not what drives me anymore,” she said.

Her stance has already influenced her choices. Deepika reportedly exited two major Prabhas-led films—Spirit and Kalki 2898 AD—citing her insistence on reasonable schedules and fair compensation. She added that money alone cannot make a project meaningful: “If something doesn’t feel genuine to me, I can’t do it… Some projects may not be massive commercial ventures, but if I believe in the people or the message, I’ll support it.”

A new creative purpose
Deepika now finds greater fulfillment in nurturing new talent. After producing Chhapaak through KA Productions, she says she is increasingly excited by the role of backing fresh storytellers—writers, directors and emerging producers. “What excites me today is empowering others. That’s what feels meaningful now,” she said.

Her comments also reflect a wider critique of the industry’s work culture, particularly its praise of exhaustion. She argued that filmmaking has normalised burnout: “We confuse burnout with dedication. The human body and mind need only eight hours of work a day. You can only give your best when you’re healthy.”

As one of India’s highest-earning actors, Deepika’s shift away from chasing huge paychecks and box-office milestones signals a broader redefinition of success—one driven by authenticity, well-being and long-term creative purpose.