Reuters

At 65 years of age, Barbie shows no signs of retiring from her 250 different jobs as a plastic and fantastic doll whose small feet have left a big cultural mark on the human world.

The original Mattel Barbie with her iconic blonde hair, black and white bathing suit and eyes angled to the side, was inspired by creator Ruth Handler’s daughter, Barbara, in 1959.

However, in 2024, as Barbie celebrates her 65th anniversary, the dolls are produced in a diversity of colours, hair textures, body shapes and more.

“Barbie used to be a more singular reflection of beauty and more one-dimensional. Today, there are many Barbies, and we`ve got multiple views of the brand,” Executive Vice President and Global Head of Barbie & Dolls, Lisa McKnight, told Reuters at the Mattel Design Center in Los Angeles.

Barbies come in 35 skin tones, 97 hairstyles and nine body types, including dolls with wheelchairs, Down Syndrome, vitiligo and plus-sizes as well as gender neutral dolls.

The doll has also become the fashion icon recently inspiring Barbiecore and helping many renowned hair stylists and clothing designers, like Karl Lagerfeld, get their start.

Adding to the brand’s evolution, the commercial success of the 2023 8-time Oscar-nominated “Barbie” movie directed by Greta Gerwig, starring Margot Robbie and Ryan Gosling added a new emotional depth to the doll.

However, these gains didn`t come overnight.

"I`m so grateful I didn`t grow up with Barbie," women`s rights activist Gloria Steinem said in the 2018 Barbie documentary on Hulu "Tiny Shoulders: Rethinking Barbie."

"Barbie was everything we didn`t want to be, and were being told to be," she added, referring to her work as a second-wave feminist advocating for equality in the 60s and 70s.

To this day, the doll is still associated by some with unrealistic body proportions, gender roles and Eurocentric beauty standards.

While considering these concerns, Mattel keeps adding multifaceted dolls to be pretty in pink.

The brand is open to different voices that go beyond that of its designers.

"What`s most important for us is that we take on board consultation from all kinds of communities when we`re designing,” said Kim Culmone, Mattel`s vice president of Barbie Design.